Wednesday, March 4, 2015

Ethic Scenarios

Agenda:

  • Practice Quiz
  • Scenarios
    • What is the issue?
    • Why is it an issue?
    • What is the answer solution that would make ethical sense?
  • Missing grade reports
Homework:
  • Study for tomorrow
  • Ads due Friday

Ethics Intro (Mon)

Agenda:

  • Hand in drafts of ads
  • Begin ethics powerpoint
    • What do ethics mean to us?
  • How to avoid plagiarism handout
Homework:
  • Continue working on ad for Friday
  • Study for Thursday

Friday, February 27, 2015

Review + Ad Day 2

Agenda:

  • Lou Gehrig reading and analysis review
  • Ad feedback and journal
    • Look over feedback and make edits
    • Focus on the 10 attributes of your product (you may need to add some depending on what you submitted)
    • Label each attribute according to whether it could work as ethos, pathos, or logos.  You may need to expand on the components in order to make it work.
    • If you don't have all three of the pillars covered, you may need to add even more attributes.
    • Draft!  Focus on what should be visual or textual.  

Homework:

  • Finished draft for Monday.  This can be a pencil sketch, but it should include ethos, pathos, and logos.  

Ad Work

Agenda:

  • Review homework
  • Ad Assignment
  • Work on worksheet for first two parts
Homework:
  • Finish Worksheet

Wednesday, February 25, 2015

Analyzing Ethos, Pathos, and Logos in Advertising

Agenda:

  • Review homework
  • EPL stations
    • Round 1: Identification
    • Round 2: Analysis of effectiveness
  • Ticket out:
    • In a paragraph:
      • Identify the ad you believe to be most effective
      • Explain why in reference to ethos, pathos, and logos
      • Refer to details (textual, visual, etc.) in the ad to support your opinion